Starting your own business is difficult. By the very nature of the term – you have to actually start something, which invariably means you have nothing to begin with. No clients, no products and no profits.
Each day is a new adventure. You have no idea where this story ends. You’re full of hopes and dreams but at the back of your mind are the doubts, insecurities and worse case scenarios which haunt your daily thoughts.
Will I succeed or will I fail?
What could I be doing differently?
What if nobody likes my product?
I think it’s normal to have these feelings. We all go through similar emotions every time we start something new, whatever the situation. Our inner voice never shuts up. It’s the yapping dog from the other side of the garden fence. It’s the buzzing phone when we’re drifting off to sleep.
Its ten thousand spoons, when all you need is a knife…
No wait – that’s from a song.
Anyway, I’m not here to discuss the obvious stuff you’ve probably already picked up from the ‘Start your own business 101’ school of common sense. You know, things like;
- Creating a good website and ranking it in Google for the most searched for keywords/phrases
- Creating business cards and plastering them wherever you may roam
- Developing a brand (logo, theme, clear direction)
- Leveraging your friends and family and developing a mini ‘word of mouth’ network
- Advertising in the local newspaper and any other publications relevant to your niche.
I’ll safely assume you’ve done all that. Great, fantastic – let’s move on.
I want to share a load of techniques, methods and tactics which I’ve personally used over the last 2 and a half years to drag my guitar tuition business from zero students to where it is today.
Well, It’s in the same place – just with a crap ton of more students.
Some of these may seem a little crafty and a bit underhand.
Some of these may seem a little counter intuitive.
But they are all effective.
So if you’re just starting out, your business is in a bit of a rut or you’re just willing to try something new. Have a read through these 10 methods and see what tickles your fancy…Continue Reading